CONTACT
Lela Quiros – Say ¡HOLA!
email: hola@lelaquiros.com
instagram: @lelaquiros.com
studio: berkeley, ca
Playful, meaningful and experimental floral styling and design.
Editorials – Corporate – Installations – Gatherings – Explorations
INFO
I was born and raised in Maracaibo, Venezuela.
In 2007 I got an BA in graphic design.
Few months after, fleeing the regime, I left for Europe to look for new opportunities.
Once there I earned an MA in art direction in Paris, studied photography on scholarship in Barcelona and co-founded an event photography business.
In 2015 I moved to the Bay Area and started my journey with florals.
Since then I have been working at flower shops and freelancing with floral studios in California.
In 2023 I started my own floral project, LELA.
My personal exploration with florals started during my maternity leave in 2018. I challenged myself to create still lifes with what I found on my walks. The time away gave me the space to reflect and have dialogues through flowers and photography. Because of my history and nomadic life, my work centers on identity and a strong need for belonging.
CV
Bouquets to Art, De Young Museum – San Francisco, CA (2025) Sculptural arrangement interpretation of Henri Matisse, Les Codomas.
SF DESIGN WEEK – Bloom to Decay group exhibition – San Francisco, CA (2025).
Bouquets to Art, De Young Museum – San Francisco, CA (2024) Sculptural arrangement interpretation of Gable Mask 20th Century.
“HEAT” SF Camerawork Annual Juried Exhibition in collaboration with Lensculture & Daylighted | SF Camerawork – San Francisco, CA (2015) Selected work series.
The Postcard Collective – Barcelona, Spain – San Francisco, CA (2012 – present) Seasonal and international postcard creation and exchange.
Zines of the zone – Italy, Spain, France, Belgium, Suisse, UK, Ireland, Denmark, The Netherlands, Finland, Poland, Sweden, Germany, Hungary, Norway, Latvia, Lithuania, Czech Republic, Austria, Romania… (2014 – present). Otherʼs Still Lifes zine currently on tour around Europe.
DOCField Dummy Awards | Photographic Social Vision, The Folio Club – Barcelona, Spain (2014)
Otherʼs Still Lifes selected as finalist project. All-Selfpublishing | The Private Space – Barcelona, Spain (2013) Au Naturel Photobook selected as finalist project.
Education
Rayko Photo Center – San Francisco, USA (2015)
Workshop “Hand processing color film”.
CFD Barcelona – Barcelona, Spain (2012 – 2013)
Creació de Fotografía Documental.
IDEP Barcelona – Barcelona, Spain (2009 – 2012)
Fine Art Photography.
ECV Paris – Paris, France (2007 – 2008)
MA Concepteur en Communication Visuelle.
Universidad del Zulia – Maracaibo, Venezuela (2002 – 2007)
BA Graphic Design.
Languages
Spanish – English – French – Catalan
